Raising the Profile and Highlighting Success
Lancashire Children’s Fund
A two-year strategy to raise the profile of Lancashire Children’s Fund and the 74 services that it supports. The present financial arrangements for Children’s Funds cease in March 2008, and the campaign highlights the success of Lancashire services for children and young people in an endeavour to secure future funding and to ensure that the learning of Lancashire Children’s Fund is not lost.

Creativity
Re-branding included the concept, design & production of a wide range of material : stationery, brochures, service directory, newsletter, national evaluation report precis, academic year wallplanner, posters, postcards, exhibition stands, presentation CD and merchandise.

Media & Copywriting Services
Services include targeting professional and regional media with editorial and press releases; co-ordinating photography; researching, copywriting and producing the bi-monthly newsletter; writing scripts, speeches and marketing material.

Glasgows also source opportunities for Lancashire Children’s Fund to place themselves in front of key audiences, and assist individual projects with their specific awareness raising efforts.

Events
Activities include organising and managing conferences, seminars and workshops; producing and facilitating presentations to key stakeholders and partners; initiating a young people’s information and advice ‘drop in’ facility at the 2007 Radio 1 Big Weekend live event; and co-ordinating a major, three-day residential workshop for 40 professionals and 40 young people, including logo design and associated print, speaker liaison, technical support, and event management.

Changing minds, changing cultures is a unique experiential event that has attracted international speakers. Young people from across the North West will work together for six months and are being encouraged to shape the content and format of the event and to pose questions about the future of services for children and young people.